Formed in 2006 and influenced by music such as Foo Fighters, Blink 182 and a little bit of Justin Bieber, HVH needed a brand that represented their alternative style of pop-rock that also spoke to the fans, to go with the launch of their new EP.
Drawing inspiration from pop culture, we created a logo that would go great on HVH merchandise and appeal to the band’s target audience. The colours and typeface remain edgy enough to show HVH’s rock roots and the crest that was integrated from the previous design was made cleaner and more official. To launch the EP, the band wanted to give back to their fans and promote themselves within the music industry. It made sense for us to create a custom soundcloud where visitors to the HVH website could recieve for four free downloads upon entering their email address. This link was then tweeted, blogged and mailed to encourage people to check out the new HVH site and brand.
So far there’s been a fantastic response from fans and industry professionals alike. With the added ‘twitstream’ campaign that's currently running on the band’s twitter account, buzz for the band is huge. HVH can also use email addresses captured from the soundcloud integration for further promotions and it’s a great way to stay in contact with their fans!
Big Eye Deers created both a compelling brand and web presence that was fundamental to my company. Their creativity is unrivalled!
Hill Valley High Manager