The client felt that the site needed a new look, but one that went beyond aesthetics and provided more of a user experience so the band could connect with their fans through social networking sites and micro-blogging.
Big Eye Deers developed a comprehensive digital strategy that took advantage of sharing technology and fresh content through regular updates and the band’s PR. We built a custom Content Management System using PHP and MySQL so the band and their management could update live dates, blogs, photo galleries and press releases in real time to satisfy fans with regular announcements, news, and engagement. We also used popular APIs to pull in external content from sources such as Flickr, Vimeo and Youtube, the Google map API allowed us to provide a custom, interactive gig page.
Once the site went live in May it received a whopping 355,000 visits (from the previous months 44,000), a lowered bounce rate of 29% and 3.5 page views per visitor, each spending 3.5 minutes on the site. We also had a great opportunity to do a ‘preview’ of the new album before its may release by creating an online timed playback campaign. For the allotted time of 50 minutes visitors to the site could listen to all 13 tracks through a secure page (in order to prevent file sharing) before automatically shutting down when the time was up. The time constraint created a sense of urgency and the need for fans to spread the site quickly via social media and blogs.
Big Eye Deers are an integral part of the Placebo online strategy. The Battle for the Sun release campaign would have been an incredibly different prospect without the consistent and constant support from them.