What is Magento?

All you need to know about the leading ecommerce platform!

Get In Touch with Us to Receive A Copy of Our Magento CredentialsMagento is an open source, ecommerce platform that offers online merchants a flexible shopping cart system. It is one of the best ecommerce platforms on the market today, powering over 200,000 online retailers and chosen by one in every four online businesses.

The reason Magento is loved by many is because the ecommerce platform provides powerful and flexible features that are great to use by both developers and the average joe. It has been designed to give online merchants the most out of their website, with advanced marketing and search engine optimisation tools, and easy to use catalogue management tools.

 

Below are a few of Magento’s key features that make it the best ecommerce platform

Customisable and Expandable

The Magento ecommerce platform is not only free, but it is an open source platform, which means the code can be developed and customised to the client’s requirements. It is the perfect ecommerce platform for both start-ups or large businesses as it is fully scalable and can expand as the business grows.

Easy Admin Panel

Magento offers merchant’s an easy experience in the backend, with an admin panel that is designed to be efficient. Merchant’s can event customise the view of the admin panel to suit their business needs.

Multi-store Functionality

Multi-store is a great feature that Magento offers to their merchants. The feature means merchants can have multiple storefronts, for example one for trade or one commercial, but they can manage everything under one roof.

You can learn how to set up the multi-store functionality here.

magento 2.0

User Friendly

As well as being easy to use for the merchant, Magento 2.0 provides user friendliness for website visitors as well. Products are displayed in an easy to navigate way, and it comes with all the usual features that users come to expect from a site. This includes zoom in capability, product reviews, multiple product images, cross-selling and more that can help encourage users to browse more and return.

SEO Friendly

Magento is great for SEO. Google loves the ecommerce platform because it creates clean URLs, tags and descriptions with keywords that Google can rank highly.

On top of this, Magento is mobile friendly, another plus when it comes to SEO. Magento websites are responsive and look great on mobile. Products are displayed well and features like pinch and zoom are present, making it mobile-friendly.

Monitor your success

A Magento store is already associated with many Google integrations including Analytics, Sitemaps and Checkout. This means merchants can track conversions and customer behaviour to see where improvements can be made.

Security & Payment

It is a secure platform with easy implementation for SSL security and dedicated IP addresses. Merchant’s can include payment gateways such as PayPal, SagePay and Google or can take direct payments from credit cards, purchase orders and others.

 

If you are looking for an amazing Magento certified agency that will give you that bang for your buck, give Us a Shout! We will be happy to help and let you know the best solutions Big Eye Deers can offer you! We would be happy to arrange a meeting in either our Cardiff or Cornwall office to discuss it all further over a nice cuppa.

We have offices based in both Cardiff Bay and Bude so can easily help out any local businesses across the whole of South Wales and the South West for both Devon and Cornwall.