Magento 2.0:
Why Upgrade?

Magento is a leading e-commerce platform empowering 28% of online businesses to date. The upgraded Magento 2.0 is the next generation open source digital ecommerce platform, offering businesses an even wider range of flexible tools to lead their website to the top.

Why you need a Magento powered storefront..

As specialists of the commerce platform, we love Magento. Recently recognised as the leading platform for ecommerce by the 2017 Internet Retailer Top 1000, B2B 300 and Europe 500 lists, it is a fantastically user-friendly, customisable platform boasting some major clients; some of the world’s biggest retailers, brands and branded manufacturers.

Greater security and stability in open-source software platforms

Complete scalability to extend your online store

A global community over 150,000 developers

Magento is an open-source platform, backed by an incredibly active global community of more than 150,000 developers keeping the platform reactive and flexible. Because it is open-source, it allows complete scalability to extend your online store to create unique, differentiated branded experiences; making it tailored to all businesses and their needs. There’s also greater control, security and stability in open-source software

As an added bonus to manage the store of your dreams, it is possible to develop and incorporate an endless amount of features into a Magento ecommerce store, making it easy for your customers to take advantage of wishlists, advanced searches and filtering, product comparisons, layered navigation and more. Features can be applied both in the backend and frontend to optimise marketing and analytical techniques and improve administration options. All of which dramatically increase the shopping experience of your customers.

Have you landed on a swish online shop recently and wanted the same for yourself? It’s not impossible!

The reasons Magento 1.x was so great...

There are so many positives to the Magento platform and why it’s good for business’. Here are our top 6 reasons why we have become specialists and will always choose Magento for your ecommerce platform:

  • 1. Multi-Store Functionality for Easier Site Management

    Magento has a feature for handling multiple stores, meaning merchants can have multiple storefronts, for example one for trade or one commercial; whilst managing them from one admin panel. All the sales and customers can be managed from a single database, saving a lot of time placing orders and managing sales.

  • 2. Straightforward Admin Panel

    Magento offers merchant’s a seamless experience managing the backend, its admin panel is designed to be efficient and clear for easy navigation. Merchant’s can customise the view of the admin panel by event, to suit their business priorities.

  • 3. Magento Supports Mobile Commerce

    HTML5 capabilities are integrated into Magento. Magento store owners can maneuver better mobile shopping experiences across multiple web browsers and devices, especially those that don’t have support for Flash. This also directly affects point 4 below.

  • 4. Search Engine Optimisation

    Search engines love Magento because it creates very clean URLs, tags and descriptions with keywords. This directly helps organic discovery, increasing traffic to impact sales and revenue generation.

  • 5. Monitor your Success

    With Magento your online store is already associated with Google Analytics, Google Base and Google Checkout. This helps you keep track of your site visitors and conversions. These tools give you reports on shopping cart abandonment, search terms used within your store, most viewed products, etc.

  • 6. Security and Payment Option

    Magento is a secure platform. The implementation of SSL security and dedicated IP is easy. Magento also incorporates different payment methods, allowing you to accept payments via your preferred payment processors like PayPal, SagePay, Google etc. Customers can also pay through check/money order, credit cards, purchase order and many more.

Magento 2.0: Ecommerce platform of the future

Launched in 2015, Magento’s new and improved platform labelled 2.0 brings together all of Magento 1.x along with a greater code base packaged together with some super additional features and optimisation which equates to better performing websites, all wrapped up in a big orange bow. Can you tell we’re enthusiasts?

Upgrading from Magento 1.x to 2.0 comes at a cost, we’re afraid it’s not quite as simple as simply flicking a switch. Many extensions would need to be rewritten and modules revisited. But fear not, there are an endless amount of benefits to upgrading that bring a great return on investment.

We have all heard the age old saying “if it’s not broke, don’t fix it”, and change can be daunting especially when a website is already performing well. But in November of this year (2018) Magento will cease support for ecommerce merchants using its version 1.x platform and only the very basic security patches will continue to update. So, it’s definitely time to start thinking about making that switch. Remember, change in the ecommerce world is an opportunity to develop, adapt and optimise to your strengths and to realign aims and objectives with your digital strategy. Retail is constantly developing and this is a perfect opportunity to reposition yourselves in the market.

What’s so great about it?

The greatest feature is its optimised performance. Pages load 30-50% faster in Magento 2, and studies show it can handle up to 39% more orders per hour, plus adding to cart takes 66% less time. It can also handle greater traffic, managing 10 million page views an hour whereas Magento 1 in comparison, can only process 200,000. Performance like this improves a user’s experience, but also has a positive effect on a page’s Quality Score, which can increase its Ad Rank in Google, positively affecting a site’s SEO.

This performance improvement and reduced server load is thanks to the much improved caching system and the support of caching technologies which include HTTP accelerators, it is also down to the PHP7 that Magento 2 supports, providing superior performance to previous PHP versions. Magento 2 has also revisited its cart, now, through the use of javascript, shoppers can add to cart without the entire page reloading and this comes as standard out of the box. This puts less load on your hosting hardware and creates a greater responsive experience for shoppers.

  • 1. Open and Easy Customisations

    Magento 2.0 features a new modular code base which means easier customisation, faster time-to-market and greater deployment flexibility to public or private cloud environments.

  • 2. Improved Customer Experience

    With a massive emphasis on an improved checkout. The simplified checkout process has taken away user-registration mid-checkout with fewer confusing options and forms, focusing on what matters: completing a purchase, resulting in less abandoned carts and more conversions. There’s also improved paypal integration and product photos on order summaries. Mobile browsing enhancements have also been made for a streamlined mobile experience.

  • 3. Easier Maintenance and Upgrades

    The new modular code base means there is less complexity and cost when it comes to maintaining and upgrading your website.
    This means you can implement new and innovative functionality with ease. With easier upgrade and maintenance, this means you can continuously improve the UX for your visitors and drive higher sales and conversions.

  • 4. Improved Admin Panel

    Magento 2.0 offers merchants a greater administrative experience, making navigation and site updates simpler and more efficient. The new admin panel design offers an organised interface that saves time (up to 4x faster to upload a product) whilst maintaining the ability to customise the view of the admin panel to show particular site attributes that suit your business and reporting needs.

  • 5. Scalability & Performance

    Magento is suitable for all companies from start-ups to large enterprises. The platform can expand your online marketing potential and grow with you as your business grows.

  • 6.Upgraded Security Features

    Magento 2.0 comes with upgraded security features, including tight out-of-the-box integrations with a number of payment gateways. The upgraded Magento provides individuals with improved security and the ability to get to the first level of PCI compliance.

”We recently migrated from Magento 1 to Magento 2. Immediately I noticed Magento 2’s modern interface and the many extra options available. The admin panel is much more customisable; you can choose which columns you require to make it easier to search for products, orders etc – providing a better experience for admins. I especially like the added functionality with the export filters, the endless options allow you to export what you need. Importing is easier too, with an added tool which scans .CSV files for errors prior to importing, ensuring it’ll upload without issues – very helpful indeed. A great time saver!

Something that’s very important is speed. Magento 2 works much faster than Magento 1 – the time for products to save, images to load, categories to re-order etc, has sped up considerably. Making it a greater experience for us, and our users.

Yes, it takes time to get used to a new system, yes, often change is difficult, but sometimes you have to move with the times. I’m glad we’ve done this with our websites - the improvements and new features Magento 2 have a big thumbs-up from me!"

- Karina, Tiles & Bathrooms Online

To Conclude.

  • Magento is the leading eCommerce platform for both B2B and B2C merchants.
  • It’s enviable features provide a seamless omnichannel experience.
  • Magento 2.0 is Magento 1.x’s leaner, meaner older sibling. With all the same characteristics; but far more advanced. Performance is greater, with better security, and simpler maintenance and upgrades.
  • Switching from Magento 1.x to its upgraded platform isn’t easy. In most instances, it is more beneficial to revisit a merchant’s website and build it from the ground up.
  • Magento 1.x’s support will stop come November 2018. With only basic security patch updates following on.
  • If you are seeking to undergo a considerate amount of work to your Magento 1.x store, we recommend considering a switch to Magento 2.

If you’re still unsure about making the switch, and are struggling to determine whether it is the best thing for you and your business in its current situation, check out our Magento 1 or Magento 2 low-down here.

We are the deers for the job...

Years of experience.

We’ve been using Magento for 10 years. We know its ins and outs and exactly how to get the best results out of it.

Tailored service & support.

No two projects are the same and we ensure we work very closely with each client to provide them a unique, tailored service that provides optimal results for their project size.

Optimised hosting.

Our advanced Magento hosting offers fully scalable solutions with high end features that are designed to make your store run lightning fast! We use a stripped back CentOS 64bit operating system combined with NGINX, PHP-FPM, Percona and Varnish/Redis cache.

Keen eye for a trend.

We are constantly reading up on the latest trends in e-commerce. We provide proactive advice on how to best update their store in line with and to exceed customer expectations.

Certified Developer.

Our Technical Director, Zak, is a Magento Certified Developer. His work has proven results and an endless list of beaming clients to go with them!

Certified Developer.

Our Technical Director, Zak, is a Magento Certified Developer. His work has proven results and an endless list

Magento Integrations

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