Setting up a Magento Website is not enough. You need to optimise it for the search engines as well.
If you are missing out on the clicks, then you are also missing out on the potential number of sales. But to receive potential visitors who are going to click on your web page, you need to be visible on the top ten list of the Search Engine Results Page.
That’s where the vast pool of your potential customers rests. Check out this old list, it shows the percentage of traffic generated by different page ranks –
|Google Result Page Rank||Average Traffic Share|
Now that you know and realize why search engine optimisation is the next big step after your Magento store has been set up, how do you begin optimising your website? Let’s start with some basic SEO tips. But before that here is a list of SEO Jargon that every beginner needs to be familiar with when it comes to SEO optimization –
SEO Optimization after Setting up Your Magento Store
#1 – Store Configuration
#2 – Keyword Optimization
After configuring the backend, it’s time to pay attention to the front-end. Let’s start with keyword optimization.
Making keyword comparison is just half of the game though. The other half is complete when you start doing competitor research.
#3 – Product Page Optimization
Next, comes the product page. You don’t design a product page just to make it user-friendly. Here are a few tips that you can take advantage –
Now you need to understand that a manufacturer’s product description is not going to work here. That’s because search engines treat it as duplicate content. Besides, Google may not even index it.
Product descriptions are a way to entice visitors into buying your product. So use compelling language styles that are one-of-a-kind.
Product pages are a good place to add long tail keywords. Customers typically use long tail keywords when they are searching for a particular product online. So a product page optimized for a long tail keyword is likely to attract customers and convert them into buyers.
Adding product reviews will help you establish some credibility and social proof for other clients. Other than that, product pages updated with customer reviews receive higher ranks on Google Search Engine.
Organized product pages are easy to understand, follow and search. Make sure that the navigational structure of the product page user-friendly as well as SEO friendly.
The meta-data helps readers to decide whether or not to look up your web page. Enticing copy is what you need in your meta-data to make your first interaction with the customer compelling.
So make sure that your meta-data includes a relevant keyword and a strong call-to-action.
These are coded pieces of data included in the meta description. Rich Snippets are special because they make a user search valuable by adding relevant information on the Search Engine Results Page. These can be product prices, images, reviews, etc.
This robust HTML markup is read by search engine crawlers first before being presented to the searchers. Rich Snippets can help to channel relevant traffics who are likely to convert after clicking on your website.
Here’s a thing or two that you should know about your website loading time and how it can affect the bottom line of your e-commerce business.
If your site page does not load within three seconds, then 40 percent of the visitors will leave the site. 79 percent of the customers will not come back if they are unhappy with your website’s page load time. Being mobile-friendly is also necessary for a website ensuring customers a smooth user experience. Make sure that your website loads faster even on a mobile page.
There are many other SEO optimization techniques. In fact, It’s an Ongoing Process
SEO optimization is a continuous process that requires a website to stay up to date with daily changes and practices.
Test your site for errors, algorithm update, keywords and many others that will optimize your site and help them rise rank wise.
Looking for help for optimizing your Magento site?
Get in touch with us to help optimize your e-commerce website after it has been set up! Contact us HERE.
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