The way we search for things is changing quickly and it won’t be long till we are talking to our appliances much like Tony Stark speaks to J.A.R.V.I.S.
According to the keynote speech given by Behshad Bhzadi, principle engineer at Google Zurich, at SMX West in March, around half of teenagers and adults now use voice search on a daily basis, and Timothy Tuttle, the voice interface specialist at MindMeld, revealed that in 2015 voice search rose from 0% to 10% of all searches globally, which is an estimated 2 billion searches per day.
As a business it is important to consider technological platforms that are growing in popularity and consider how you can maximise its potential.
First things first though is to understand what voice search is and how it differs to the traditional search engines:
Taking the last point into consideration, you may wonder now how that effects your SEO strategy and how best to optimise your website for voice search. Below are a few top tips:
While traditional search terms aren’t going to disappear completely, it is good to take into consideration the natural phrases use in voice search. You need to focus more on conversational, long-tail search terms and create content that answers your prospects’ questions.
Voice search users are looking for quick answers, which makes FAQ content crucial in helping the search engines identify answers to popular questions. Consider using the basic format of “Who,” “What,” “Where,” “When,” “Why,” and “How” when creating questions for your FAQs page.
Schema, which is a markup language, is a HTML add-on that helps search engines understand the context of your content, which basically means the more information you provide, the more relevant you’ll be in specific queries.
XML sitemaps, location data and other micro-data are essential for search engines to be able to provide quick answers to user’s queries. Adding this information is vital, considering so many people use voice search to get directions to a specific place. So if you want your business to be found through voice-activated search, don’t skip this step.
Technology is advancing at a quicker pace and with 55% of teenagers using voice search – and with each generation becoming more tech savvy, it is important to consider voice search in your business decisions.