Know which platform is good for your business/project/company.
Each platform has it’s benefits depending on what you need. This can be dependent on the size of your store, the amount of products you have and the customisation you require. If you are unsure which one will suit you best the team at Big Eye Deers can point you in the right direction.
Magento – For when you’ve got a Medium / Large size business that has a high volume of products/services but still want the ability to customise it to your brand. The high spec platform for large businesses that continue to expand and need additional features added. Magento is the vast support of third party modules that can allow it to be scaled up even further.
Aero Commerce – For a range of businesses from small to large. Aero presents the opportunity to add customisation at a lower cost, meaning you can have a bespoke functioning website without breaking the bank.
Shopify – For those multiple sized businesses that are start ups or community led small SKU simple websites. Shopify likes to keep it simple in the backend to allow newcomers the opportunity to understand how to get the most of our ecommerce.
Know what you want to get out of your platform:
Magento, Aero Commerce and Shopify each have different specs that will fit in with your business. Knowing what you want from your website will allow you to decide which one is best for you.
Do you want extra fast site speed?
Do you want low costs?
Do you want it to be customisable?
Perks of each platform:
Each platform has it’s best bits, we’ve highlighted our favourite from each one.
Magento – There are no limits with Magento, it evolves as your business grows. Magento allows you to:
Aero – Site speed is key with ecommerce with 1 in 3 shoppers leaving a website if they wait more than 5 seconds for a page to load. When comparing site speeds Aero sits at an impressive 1.6 seconds.
Magento: 4 seconds.
Aero Commerce: 1.6 seconds
WooCommerce: 3.3 seconds
Shopify: 2.2 seconds
Shopify – Allow people to shop anywhere and any time with an easy Shopify app back office to allow you to manage sales. The Shopify platform lets you sell online or in person, just about anywhere…provided you’ve got an internet signal!
As of November 2020 You can extend your reach by integrating Shopify and Instagram shopping allowing a seamless purchase direct from your Instagram. Shopify gives you a mobile-friendly, secure checkout option to add to websites as well.
So which one should you choose?
Although each platform has it’s pros and cons it’s important to define what you want from your eCommerce store.
Small to medium sized business’ thrive on Shopify as it’s a great place to start, with easy to use templates and plugins and a simple back office that will grow with your business.
If you’re looking to supercharge your eCommerce where site speed and customisation are important to you then speak to us about Aero Commerce.
Already bursting with lots of products and complex integrations? With a need to upscale your site with added multiple functions. Then Magento is the way forward.
If you need help making the decision in terms of which platform is best for you, contact us at Big Eye Deers and we’ll run through it all with you.
Magento is the leading solution for eCommerce, and we’re specialists. Magento is easy-to-use, completely customisable and endlessly scalable.
We offer custom web development services for any requirement. Manufacturing from scratch, we deliver a project entirely tailored to your needs.
Working with brands nationally from our offices in Cardiff and Cornwall, our tenacious team of designers and developers deliver sophisticated results every time.