Good interactive design is about moment between a person and the device with which he or she is interacting.
These moments can be performed with gestures, taps, a button-click, or the completion of a form field. Or these moments could also be a pause while you try and understand what is being asked of you or how to answer. It’s these internal actions that users have at any given moment that often get overlooked.
Interactivity is the best way to reach to your user. This has been proven by researchers at Penn State that users are more influenced by messages on highly interactive sites.
Interactivity helps persuades people because they are having more fun browsing the website, which absorbs them in to the experience and creates more positive attitudes toward the message as well.
Listed below are some interactions and gestures to support a site or service:
1. The End in Sight
The interactions on a site need to lead the user to a valued end point. Use customer personas and scenarios and mix this with behaviour flow in analytics.
The site and design must be easy to use, first and fore most. Patience will wear thin so ensure it is a smooth and reliable experience.
Simplify the use of the site and every day tasks with intuitive visual cues. This create a useful shortcut for usability.
Keep the interface simple and consistent in use throughout. As the experience and journey through the site develops, the user will learn and soon be acting without thinking meaning a greater ease of use.
5. Feedback and response time
Ensure your voice on the site is personable. Part of the interaction with the site is knowing it’s a human on the other end.
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