Whether you are a small or big business, your website is a pretty important part of your brand, especially in this day and age. It is usually the first place an individual will look when searching your company and if the web design is terrible then that means a high bounce rate.
Below are a few bad web design mistakes and some simple solutions:
1. ADD ALL THE THINGS!
A lot of businesses will try and add as much as they can to a page, whether it’s a lot of text or just adding bits that can be on another page to one page. This can make the page look cluttered, confusing and, crap.
A cluttered page can look unprofessional and to a user it can look overwhelming, meaning they click away from the site.
Solution? Less is more!
If you need to add a lot of text, make sure to break it up with headings and keep the paragraphs short.
2. Unorganised navigation
Poor navigation system is one of the reasons for high bounce rates. If a user cannot find the information within 3-5 seconds, they will leave. They don’t want to feel like they are Alice trapped in a maze.
Solution? A well-organised and logical navigation system. Make sure each page can be easily found by the user, and group by similar categories, for example, clothing websites will separate men and women’s clothing, then within that have further sub-categories.
Breadcrumb navigation is also a great way to provide users of where they are on the site, and how to proceed to the next page. Information on this can be found HERE.
3. Links to the nether
a.k.a, a broken link. Basically a link that takes the user to a 404 error page or to nothing.
Solution? Simple really – double check every link, make sure they go to where they are supposed to go. Google Webmaster Tools is a good tool as it can detect these pages for you.
Pop-ups are annoying, so annoying there is a specially designed tool to block them. However, when used correctly they can be great; they can help conversions and increase sales.
Solution? Below are some tips:
TL; DR? Keep your website simple! A high bounce rate is never good so make sure you are doing everything to make a visitor stay. Always get a few people to double check the website and to have a go for usability.
For some extra help on web design, check out a few of our previous blogs: