So, last week we discussed how to optimise your website’s SEO for Voice Search, and in keeping to a similar theme (to help you maximise all opportunities of course), we thought it was a good idea to discuss optimising images for search engines.
Image search only gets about half a percent of Google’s overall traffic, but there are many other reasons why you should make the effort to optimise your website images, including:
There isn’t a lot you need to do to do to reap the above benefits, and as the saying goes every little helps! Below are a few handy tips on how you can optimise your images:
when you upload from your camera or phone, the image normally has a random generated name for the file. Websites cannot “read” this, so make it easy for the search engines and name is something that matches the content of the image, i.e. if it is a picture of the leaning tower of Pisa, name is “leaning-tower-of-pisa”.
There two aspects of the size of an image: dimensions and file size. You want to make sure your image is big so that it displays properly on computer monitors, so try and avoid small, thumbnail sizes.
In addition, you want to make sure your image file size is smaller so that it doesn’t take a lot of storage and slows down the loading of your page. On average, the wait time for websites to load is three to five seconds before leaving, and in addition load time factors in to Google’s ranking algorithm. Using software like Adobe Photoshop can help you decrease the file size while also keeping the quality of the image.
There are two types of tags: Title tag and ALT tag.
So, if you are not optimising your images for search engines, now is the time to start. It won’t take long and it can be a great way to attract new visitors as well as increase page ranks – there’s no reason not to!