Exoteric are a leading independent metering provider who provide a unique and innovative solution to utiliy metering design, installation and asset management. They are part of the Inexus group and specialise in the industrial and commercial market. They came to Big Eye Deers wanting to strengthen their brand and move away from their parent company’s image to create an identity for themselves.


Along with strong branding, they needed a website that showcased their services, values and successfully targeted supplier and consumer audiences to provide a space where they could submit orders, track projects, and respond to requests.


We wanted to design a bespoke 6 page site that presented Exoteric and their services in a user friendly, dynamic way. The header and navigation area would be fixed but a sense of movement would be injected with page content scrolling upwards jQuery from the bottom of the screen on the click of each tab and jQuery Parallax.


The result is a web page that no longer looks like a holding page, but a brand on its own. The new logo and colour scheme translates well in print and brochure design enabling Exoteric to create a whole range of attractive branded literature and stationary. The movement in the animated slides reflects a fluid service, the swoosh element on the homepage showing how all Exoteric’s elements work together in unity.


We’re really happy with the result and so is the client! If you’d like to take a look for yourself please visit

By Steve

21 / 07 / 2012


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