Design for Success: the importance of ecommerce web design

Written by Jen on January 31, 2017

Web design is an important factor when it comes to websites, and even more so for ecommerce websites. A successful ecommerce web design can help give customers a better experience and potentially lead to more sales.

In this week’s blog we will talk through a few ideas on how you can make ecommerce web design improvements on your website.

First Impression is key

You never get another chance to make a first impression, so make it count!

Much like a shop in real life, if you stepped in for the first time and saw a messy, disorganised floor, you would probably have a negative opinion and leave. This is the same as an online store. Imagine if you landed on a webpage that had a messy layout and low quality imagery or mismatched fonts, what would your opinion be?

So keep this in mind when designing. Take a look at competitors and see how they lay things out. Make sure to keep things clean and professional.

User Experience Design

UX Design is becoming the main factor when designing a website. It is something we have discussed in our previous blogs about user experience.

It is important to make sure a website is user friendly to allow for a fluid journey from start to finish. The last thing you want is for a customer to go on your website and not know where they are going and have to search for it. Make sure everything is easy to find and it is in a way that it flows.

For more info, here is another blog about Web Design and Viewer behaviour

Keep your Brand and Design Consistent

It is important to keep your brand image consistent across every platform you use, and that includes yours website. If you are a wedding dress company you will likely want to make your website very delicate and pure, whereas if you are a company that deals in survival kit, then you will want to convey something very outdoorsy and masculine.

Obviously, this all depends on who you are marketing towards aswell, so just make sure to ask yourself how you want to convey your brand and what message you want to portray through your ecommerce website?

Stand Out from the Crowd

For many companies, one of the main goals is to make sure they stand out from their competition and it is no different with your ecommerce store. While it is always good to keep the layout of the store familiar to what is already out there, make sure there are elements that stand out, this could be a fun colour scheme, a popping logo or cool animations. Whatever you choose, try and add something that will make customers remember you.

In all, when it comes to designing an ecommerce website, remember to design for your target audience as they are the ones who will be using your website and purchasing items.

If you would like more help on web design and where to get started, check out our previous blogs: