Selling top quality bathroom products at unrivalled competitive prices Bathroom Supastore are an established, customer focused, company based in Swansea, South Wales.
To create a more refined user experience that reflected their high-end product range to put them against their big name competitors. And to modernise their brand identity in order to improve their online presence with a clear goal to increase conversions.
Using Magento 2 Open Source we developed a responsive platform elevating their brand ethos and highlighting their product range with a clean aesthetic, backed up with a slick user experience enabling the customer to navigate with ease.
Ensuring a luxury feel, the aim for the new Bathrooms site was to make the customer feel the products presented were premium whilst pushing their high-quality service, instilling confidence and trust in the brand.
Focusing on transforming their outdated brand identity, we drew upon their bold and energetic nature, refreshing their look and taking the brand in a new direction on Magento 2. Our aim was to emphasise product quality and give the site a slicker more professional look.
We changed their brand colours into more pastel hues, and muted tones, along with making the logo legible by introducing a heavier weight font with more tracking on the typeface. We also developed the wave icon to make it more uniform and give it body.
With the intention of aiding SEO and improving customer experience, we designed a clean navigation with a prominent search bar, positioned in the center of the header.
The three-tier mega menu aids the user journey, providing a seamless and quick way to reach specific subcategories, with the opportunity of supported promo images with CTA’s. Large static full-width images replaced sliders, giving more focus to promotions, including relevant CTA’s to encourage click-throughs, with a static block below the banner to share company USP’s.
Through the use of aspirational images and subtle use of brand colours Bathroom Supastore now sell themselves as a high-quality, stylish eCommerce store.
We created a completely bespoke Magento 2 store, built from the ground up using our custom LESS skeleton to ensure the site flows seamlessly. The site is fully responsive throughout, built out of static blogs to allow every area of the entire website to be editable by the client.
Using a powerful catalog search engine, we’ve added landing page areas to categories with subcategories to help users find their way around the site faster and with ease.
Since the release of their site, Bathrooms Supastore has made an ongoing investment in the Big Eye Deers team through our maintenance package, which continues to push the site and user experience forward.
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