Bathroom Supastore

Making a seamless transition to Magento 2, we worked with Bathroom Supastore to elevate their store, reflecting their high-end products.

Services

  • Strategy
  • Design & UX
  • Magento 2 Development
  • Ongoing Support
Bathroom

The Background

Selling top quality bathroom products at unrivalled competitive prices Bathroom Supastore are an established, customer focused, company based in Swansea, South Wales.

The Brief

To create a more refined user experience that reflected their high-end product range to put them against their big name competitors. And to modernise their brand identity in order to improve their online presence with a clear goal to increase conversions.

Requirements

  • Clear CTAs
  • Responsive Web Experience
  • Location based delivery restrictions
  • Migration from Magento 1 to Magento 2
  • WordPress Integration
  • Finance module integration
  • Product Dimension Downloads
  • Multiple Payment Gateways

The Approach

Using Magento 2 Open Source we developed a responsive platform elevating their brand ethos and highlighting their product range with a clean aesthetic, backed up with a slick user experience enabling the customer to navigate with ease.

Ensuring a luxury feel, the aim for the new Bathrooms site was to make the customer feel the products presented were premium whilst pushing their high-quality service, instilling confidence and trust in the brand.

Bathrooms Product Page
Bathrooms Product Page Bathrooms Category Page Bathrooms Logo

Branding

Focusing on transforming their outdated brand identity, we drew upon their bold and energetic nature, refreshing their look and taking the brand in a new direction on Magento 2. Our aim was to emphasise product quality and give the site a slicker more professional look.

We changed their brand colours into more pastel hues, and muted tones, along with making the logo legible by introducing a heavier weight font with more tracking on the typeface. We also developed the wave icon to make it more uniform and give it body.

45K
Monthly Users
1.45%
Conversion Rate
40.2%
Organic Searches

Design and UX

With the intention of aiding SEO and improving customer experience, we designed a clean navigation with a prominent search bar, positioned in the center of the header.

The three-tier mega menu aids the user journey, providing a seamless and quick way to reach specific subcategories, with the opportunity of supported promo images with CTA’s. Large static full-width images replaced sliders, giving more focus to promotions, including relevant CTA’s to encourage click-throughs, with a static block below the banner to share company USP’s.

Through the use of aspirational images and subtle use of brand colours Bathroom Supastore now sell themselves as a high-quality, stylish eCommerce store.

Bathrooms Left
Bathrooms Right

Build

We created a completely bespoke Magento 2 store, built from the ground up using our custom LESS skeleton to ensure the site flows seamlessly. The site is fully responsive throughout, built out of static blogs to allow every area of the entire website to be editable by the client.

Using a powerful catalog search engine, we’ve added landing page areas to categories with subcategories to help users find their way around the site faster and with ease.

Bathroom Supastore Website on Macbook

The Follow Up

Since the release of their site, Bathrooms Supastore has made an ongoing investment in the Big Eye Deers team through our maintenance package, which continues to push the site and user experience forward.

"We are very happy with the service Big Eye Deers have provided us. The team are easy to work with and all problems/queries are solved quickly, we also noticed they were working on the website late at night and we were all very pleased at their level of dedication. We have now taken up the support package with BED and the continued support has been excellent."

Matthew Bathroom Supastore

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eCommerce

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Working with brands nationally from our offices in Cardiff and Cornwall, our tenacious team of designers and developers deliver sophisticated results every time.

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