Building upon 40 years of industry experience, we worked with ICoNiChem on a Wordpress site, creating them an online presence, to showcase their expertise in custom metal chemistry.


  • Branding
  • Print Design
  • Design & UX
  • Wordpress Development

The Background

ICoNiChem are manufacturers of cobalt and nickel chemicals. Their focus on quality and manufacturing excellence using 100% ethically source raw materials has made them a trusted partner in the industry for more than 40 years.

The Brief

To create a clean and professional online presence showcasing ICoNiChem’s business, products and company history.


  • Easy to use CMS
  • Product listings
  • Contact Form
  • Request a Sample
  • Request a Quote
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The Approach

Creation of new logo, branding and brand guidelines for use throughout the business. This then informed the design of the website which was built on WordPress.

"Overall, we were very happy with the website and the work that Big Eye Deers did for us. We worked closely with them to deliver on a clean and professional Wordpress site that really got our brand message across. "

Andrew Thackray Sales Director, ICoNiChem


The website was built on Wordpress which gave us a powerful CMS out of the box. It’s also easily extendible which allowed us to create custom post types to hold and organise ICoNiChem’s specialised product data. We installed Ninja Forms to provide a robust platform for adding forms to the website. Forms were added to allow users to submit general enquiries as well as request quotes and samples on specific products.

Branding and Design

The branding choices made for IConiChem were crucial in communicating their brand message. Periodic table typography was used alongside a colour palette of both Cobalt and Nickel, based on compound colours. The ident used, symbolises unity and strength of IConiChem’s combined services.

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The website was designed to reflect ICoNiChem’s niche market. The style and feel of the site focused on simplicity, utilising the brand colours of blue and green, alongside clean fonts to bring a systematic impression to the site. The site layout is based on a square format to again touch upon the style of a periodic table.

The iconography of the site was to be flat and simple in style, to work institute with the clean format of the website. A molecule icon was introduced into particular elements and images, creating an accent to draw the user in.


Magento is the leading solution for eCommerce, and we’re specialists. Magento is easy-to-use, completely customisable and endlessly scalable.

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We offer custom web development services for any requirement. Manufacturing from scratch, we deliver a project entirely tailored to your needs.

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Working with brands nationally from our offices in Cardiff and Cornwall, our tenacious team of designers and developers deliver sophisticated results every time.

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