Everyone is responding to Coronavirus in a different way with some people locking up their credit cards to save money due to uncertain financial income and others panic-buying all the hygiene products they can find. Equally there are many consumers just trying to keep a normal state of mind and maintain their normal online and in person shopping habits. Retail wise Laura Ashley, Debenhams, Brighthouse are all in administration due to COVID-19. Cath Kidston have closed all 60 UK stores with loss of 900 jobs, businesses will need to consider their consumer and research now more than ever the exact customer they are pitching to to create personalized marketing strategies.
Each Generation is reacting differently
Offer the option of finance
Customers are concerned about where they’re spending their money and if they need to be saving. Giving customers the option of finance allows them to split a price which they initially may have thought was out of their range.
Big Eye Deers have helped install multiple finance options on sites including: Klana, Brothers finance and Hitachi give us a shout if you’d like to integrate a finance module into your site.
Go Live on your Social Media platforms
Customers are online more now than before the pandemic and they are spending more time deciding where to spend their potentially limited money. Going live on Instagram/Facebook/YouTube allows you to break down that wall between yourself and the customer to showcase how great your products are, if customers can see your products in real time and feel like they’ve built up a relationship with you or someone on your team they are more likely to engage with your content and lead to a potential sale.
Ideas to reach your customers:
Augmented reality has become popular during the pandemic to attempt to recreate the idea of trying in store. AR which is often referred to in gaming terms has grown to other areas like health care, books, and now e-commerce.
Use of Influencers and user generated content to prove products work (feedback and reviews as posts):
The pandemic has affected consumers behaviour now and it doesn’t look like it’s changing any time soon.
Retailers need to improve shopping efficiency, through site speed and design to ensure that they are ready to respond rapidly to shifting needs as the pandemic evolves.
Magento is the leading solution for eCommerce, and we’re specialists. Magento is easy-to-use, completely customisable and endlessly scalable.
We offer custom web development services for any requirement. Manufacturing from scratch, we deliver a project entirely tailored to your needs.
Working with brands nationally from our offices in Cardiff and Cornwall, our tenacious team of designers and developers deliver sophisticated results every time.