The rest of this year’s events may have been delayed but one thing is for sure Black Friday and Cyber Monday are going to be the busiest events this year… online of course. We’ve gathered some useful info to consider in the run up to this year’s sales.
Create brand awareness
Brand awareness is key when building a bigger consumer base in the run up to any sales. Consumers should be able to recognize and remember your business:
Run an effective campaign in the run up for Black Friday
Start planning now and begin remarketing products you think are going to be best sellers for Black Friday. Evaluate the best channels you’re going to use whether that’s google ads, social media or something else. Consider Email campaigns? Setting up mail chimps to let your customers know the best deals you’ll be offering. Ensure to plan everything and schedule it ready to launch at peak times to have maximum effect.
Aligning your social channels
Are all your social media channels linked up and easy to use for the customer, does your branding look the same across all channels?
Making sure your server can handle it.
Know your load limit on your server before it causes unnecessary downtime.
Change your CTAs
CTA’s (Call to actions), There are two main purposes of a call to action: to tell someone what they should do, and give them the motivation to do so. Most of these come in the form of banners on your site or simple ‘buy now’ buttons. Consumers are sucked in with a CTA as soon as they enter your site so make sure you’ve got an epic entry banner upon arriving on the site that links to your Black Friday deals. Often if a customer can’t find the deal easily they’ll give up and look elsewhere.
Decide if you’re running a pre-Black Friday marketing campaign, consider adding in a ‘sign up now to be the first to receive updates’ style CTA. Square have an immediate CTA on their site upon arrival to encourage customers to start the journey to purchase immediately .
Both Black Friday and Cyber Monday are like most of the year going to be slightly different. If you need any support during the period Contact the Big Eye Deers team.
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