E-commerce is a fast-paced industry, which is constantly updating and changing. Because of this, it is important that a businesses can adapt and change to the environment easily, which is why Magento is a great choice for businesses. 

While WordPress has been regarded as the most popular CMS with one-fifth of all websites being built on the platform, Magento has been appreciated for being the most effective CMS for online stores. WordPress is no doubt good platform for building a website, however if you have an ecommerce site, then Magento is the way forward.

Some of today’s bigwigs like Amazon, Lenovo, Fort, Olympus, Fox Connect, Nike, Nestle, and Nespresso are running their stores through Magento. Thousands of mid-sized ecommerce websites across the world are built on Magento; It dominates almost 24.6% of the entire ecommerce industry

You might be thinking why Magento is the ultimate e-commerce solution. In short, Magento is a versatile, secure, reasonable, and easy-to-use platform. Still not convinced? Well, below are a few points to help you understand Magento and why it is one of the best platforms to use for your ecommerce site.

Why should you Choose Magento?

  • Open Source Platform

What can be more beneficial than the free availability of the Magento Community Edition? Yes, that’s right, you can easily install the platform for no cost. You will just need to pay for the development of the website and hosting, and if you needed to, you can implement advanced Magento features available at the store within budget. If you want to reap the optimal use of this platform, you can seek the advice or help of an expert Magento developer. The expert can install Magento extensions that incorporate new functionalities into your e-commerce site with Magento code.

These extensions are available at Magento Marketplace.

  • Wide Range of Features

In comparison to any other e-commerce software, Magento offers a wide range of features. It provides features on all segments, be it marketing or customer segmentations. These standard features make it easy to work with helpful tools like Google Content APIs and many other tools. Other most-used marketing tools include customer groups, coupon codes, newsletter management, and product bundles. Let’s have a quick glimpse at the useful features:

  • Site Management
  • Marketing, promotion, and conversion
  • Search Engine Optimization
  • Catalog management
  • Catalog and product browsing
  • Payment and shipping
  • Order management
  • Customer service
  • Private sales Store Credit
  • Persistent shopping
  • Mobile Commerce
  • Gift registries
  • Highly Scalable

Magento is a perfect solution, both for startup businesses and giant corporations. It can grow and expand with your business. No matter what kind of ecommerce enhancements you need, Magento will not disappoint you. That’s why a number of Fortune 500 companies rely on Magento.

Just have a look at Samsung Mobile shopping site, which is also powered by Magento.

  • Standard & Flexible Customer Experience

A standard and flexible customer experience is the base of success for an ecommerce site. Magento developers generate appealing and high-quality user experience suitable for different types of devices. Magento allows the developers to add customized back-end workflows in order to reach specific business requirements. When a modular e-commerce solution like Magento is the base of your online store, you have the chance of getting your website to look and perform the way you want.

Magento provides some excellent customer experience such as:

  • Standard installation of Magento allows you to include product image and review to boost the sales.
  • Your customers can easily zoom-in on the item they are looking for. It gives them a better understanding of the product.
  • You can integrate Magento with other services including shipping, shipping tracking, and payment gateways to make the shopping experience of your customers better, easy, and safe.
  • Magento was produced only for the ecommerce industry. Hence, it provides a bundle of specifications and features to develop an effective e-commerce site.
  • SEO-friendly & Marketing Privatization

WordPress is not the only SEO-friendly platform. Magento is no less SEO-friendly – it comes up with a bundle of SEO features including search engine friendly URLs, sitemaps, layered navigation, URL writes, meta-tags and descriptions.

  • High Performance

Page speed load and query processing time are effective indicators to measure the high performance for an ecommerce platform. Magento excels in the both cases. Even a few hundred milliseconds of delay in processing the user’s request can destroy the potential of your online store. High-end catching techniques of Magento like Varnish, and other DB optimization techniques give the entrepreneurs no scope of making complaints.

  • Payment

Everyone appreciates the payment system offered by Magento-built websites. It allows guest checkouts or shipping to other addresses by one-click pay option. In order to make the payment process safer and easier, Magento has teamed up with and PayPal.

  • Security

Magento owns a security center to sort out hiccups in your website. You can ask Magento for any assistance. Additionally, all the Magento websites are PCI compliant, which means that all customer details, such as personal or credit information, is held within a secure environment.

  • Multiple Online Stores

Since Magento is one backend CMS, it allows the entrepreneurs to create multiple online stores. You can control all of your inventory, billing tasks, customer records etc with one single dashboard.

  • High-Quality Mobile Optimization

HTML5 capabilities are supported by Enterprise, and Community editions of Magento. Keeping in the mind that more and more people now prefer to browse and shop over their mobiles and tablets, mobile optimization has become essential for the businesses to survive. Magento has great contribution in mobile optimization.

A Final Takeaway

Magento is no doubt the best platform for building excellent online stores as it is full of customizing solutions. When you build your online store with Magento, you will see an increase in conversion rates, better customer service, and, above all, the trust of your customers.

In order to reap the optimal benefits of Magento, you should also consider customized software solutions. Each business is different, therefore it is very important to build a 100% original scheme that suits the nature and purpose of your business, and there is no better option than Magento for an online store.

Do you need to learn something else about Magento website development? Please feel free to write to us!

By Ben

29 / 06 / 2017


Magento is the leading solution for eCommerce, and we’re specialists. Magento is easy-to-use, completely customisable and endlessly scalable.

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