E-commerce has always been a fast-paced and ever-changing market where businesses need to be capable of adapting to the changing environment easily. That’s why Magento has come in the rescue of these companies.
While WordPress has been regarded as the most popular CMS with one-fifth of all websites being built on the platform, Magento has been appreciated for being the most effective CMS for online stores. WordPress is no doubt good platform for building a website, however if you have an ecommerce site, then Magento is the way forward.
You may be surprised to know that some of today’s bigwigs like Amazon, Lenovo, Fort, Olympus, Fox Connect, Nike, Nestle, and Nespresso are running their stores through Magento. Thousands of mid-sized ecommerce websites across the world are built on Magento; It dominates almost 24.6% of the entire ecommerce industry. Such a huge scale is enough to justify the efficiency and popularity of the platform.
You might be thinking why Magento is the ultimate e-commerce solution. Briefly speaking, it is a versatile, secure, reasonable, and easy-to-use kind of platform. Perhaps, these are the reasons behind the popularity of Magento. If you are still not ready to agree with me, go through the reasons I’ve compiled to help you understand the vitality of Magento.
What can be more beneficial than the free availability of the Magento Community Edition? Yes, that’s right, you can easily install the platform for no cost. You will just need to pay for the development of the website and hosting, and if you needed to, you can implement advanced Magento features available at the store within budget. If you want to reap the optimal use of this platform, you can seek the advice or help of an expert Magento developer. The expert can install Magento extensions that incorporate new functionalities into your e-commerce site with Magento code.
These extensions are available at Magento Marketplace.
In comparison to any other e-commerce software, Magento offers a wide range of features. It provides features on all segments, be it marketing or customer segmentations. These standard features make it easy to work with helpful tools like Google Content APIs and many other tools. Other most-used marketing tools include customer groups, coupon codes, newsletter management, and product bundles. Let’s have a quick glimpse at the useful features:
Magento is a perfect solution, both for startup businesses and giant corporations. It helps your business expand. No matter what kind of ecommerce enhancements you need, Magento will never disappoint you. That’s why a number of Fortune 500 companies rely on Magento.
Just have a look at Samsung Mobile shopping site, which is also powered by Magento.
A standard and flexible customer experience is the base of success for an ecommerce site. Magento developers generate appealing and high-quality user experience suitable for different types of devices. Magento allows the developers to add customized back-end workflows in order to reach specific business requirements. When a modular e-commerce solution like Magento is the base of your online store, you have the chance of getting your website to look and perform the way you want.
Magento provides some excellent customer experience such as:
WordPress is not the only SEO-friendly platform. Magento is no less SEO-friendly – it comes up with a bundle of SEO features including search engine friendly URLs, sitemaps, layered navigation, URL writes, meta-tags and descriptions.
Page speed load and query processing time are effective indicators to measure the high performance for an ecommerce platform. Magento excels in the both cases. Even a few hundred milliseconds of delay in processing the user’s request can destroy the potential of your online store. High-end catching techniques of Magento like Varnish, and other DB optimization techniques give the entrepreneurs no scope of making complaints.
Everyone appreciates the payment system offered by Magento-built websites. It allows guest checkouts or shipping to other addresses by one-click pay option. In order to make the payment process safer and easier, Magento has teamed up with Authorize.com and PayPal.
Magento owns a security center to sort out hiccups in your website. You can ask Magento for any assistance. Additionally, all the Magento websites are PCI compliant, which means that all customer details, such as personal or credit information, is held within a secure environment.
Since Magento is one backend CMS, it allows the entrepreneurs to create multiple online stores. You can control all of your inventory, billing tasks, customer records etc with one single dashboard.
HTML5 capabilities are supported by Enterprise, and Community editions of Magento. Keeping in the mind that more and more people now prefer to browse and shop over their mobiles and tablets, mobile optimization has become essential for the businesses to survive. Magento has great contribution in mobile optimization.
Magento is no doubt the best platform for building excellent online stores as it is full of customizing solutions. When you build your online store with Magento, you will see an increase in conversion rates, better customer service, and, above all, the trust of your customers.
In order to reap the optimal benefits of Magento, you should also consider customized software solutions. Each business is different, therefore it is very important to build a 100% original scheme that suits the nature and purpose of your business, and there is no better option than Magento for an online store.
Do you need to learn something else about Magento website development? Please feel free to write to us!