The internet is currently our most important global system. The majority of consumers today look for a business on the internet; whether it be to get more information or to make a purchase, so it’s essential for businesses to have an online presence and equally important to make proper use of internet marketing to facilitate online shopping. It’s extremely important to plan the web design of an eCommerce website because it needs to satisfy multiple criteria to ensure that potential customers are attracted and engaged, finding routes of navigation clear and user friendly.

Magento-open-source-logoMagento – an Easy to Use Platform

Magento is an open source platform. Hence, it has all the best features of such platforms. It is easy to use as well as allows almost everybody to utilize the advantages that these platforms offer. Moreover, being an open source platform, this can be easily edited. Thus, a Magento open source platform allows the users to easily upgrade it and include the necessary features. The navigation of the website is also excellent and ensures that the customers can check out each and every part of it without any kind of hassle. These are considered as the major steps towards making the website user-friendly, which boosts its business prospects.

Get the Most Essential eCommerce Applications on Magento

There are a number of specific eCommerce website applications and features. On one hand, they help you manage the website properly, while on the other they enhance the shopping experience of the users. An eCommerce website needs a number of applications. Some of these include:

  • Marketing and promotional tools
  • Search box
  • Catalog management
  • Product browsing
  • Shopping cart
  • Order management
  • Administration functions
  • Checkout

All these applications ensure that the users can purchase the materials from the website with ease. Thus, these applications ensure that the website designed with the help of Magento web design is a perfect e-store. It enables the visitors to the website to look for their desired products with the help of the catalogue and the search box. Moreover, the shopping cart allows them to continue an extended shopping session.

Participate in Discussion on Magento in Different Communities

In recent times, Magento has emerged as one of the most used open source e-commerce web applications. It is being used by more and more developers every day. It’s reflected in the rising number of communities on the internet. These are the communities of Magento users who primarily discuss different aspects of using Magento. These include the issues faced while using Magento, solutions to these problems, discussing different features of Magento and so on. Moreover, as these communities are extremely active, it is easy to get the answers to the queries about Magento that you post in these communities. Participating in these community discussions ensures that you are able to make the most out of your Magento platform to develop an excellent eCommerce website.

Use Free or Low-cost Versions of Magento

Magento has multiple editions – the Enterprise edition and the open source, community version. While the former comes at a high cost, the latter is available free of cost. Both these forms come in extremely handy to promote and market the products and services offered by a business. It also offers the chance to showcase the products – an excellent feature considering the fact that Magento is one of the lowest cost open source e-commerce applications available. The products can be viewed in magnified forms as well, which ensures that the potential purchasers are presented with a clear idea of the product before buying it. This marketing feature ensures that your website gets a high conversion rate and thus, can garner greater profit from the business.

Exhibit Testimonials to Attract More Customers

Testimonials play an extremely important role when it comes to attracting customers to a website. When you use Magento as a web design platform, you have the opportunity to show off your testimonials properly. You should use the positive testimonials for your company and post them on your website in such a way that they are easily visible to every visitor. It creates a positive impact on your potential customers reinforcing relationships of trust and ensures that they will keep on returning to your site. Testimonials help to reduce the bounce rate of your website, which results in increased business in the long run.

Flexibility and Adaptability Helps Enhancement

Flexibility of a platform’s usability is extremely important for it to be utilized in a bespoke manner. The flexibility in the use of the themes comes in extremely handy to ensure that you get just the appearance that you’re looking for. The adaptability of the platform also ensures that it can be used for different types of websites and can also keep up with the continuous enhancements that the sites will receive.

Every day, more and more developers are opting for Magento to build new websites. This is being driven by the advantages that the Magento platform offers web development.

By Ben

11 / 04 / 2014


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