The advent of internet has made the world a much smaller place. It’s now easy to do almost everything online. And the introduction of the ecommerce websites has helped significantly to bring the marketplace on the internet. So, people can now shop as much as they wish through these ecommerce websites.

Most of these ecommerce websites use Magento – the perfect platform for hosting the ecommerce website. But for these websites to perform well, they need regular traffic. How is that possible? In recent times, the use of social media has helped these platform gain traffic to a certain extent. And among the social media websites, Facebook surely occupies a major place. So, almost all ecommerce websites need to plan their Facebook strategies for marketing.


But what are the Facebook strategies for Magento ecommerce websites?

Here’s a quick look.

#1. Offer Easy Sharing Options

Facebook is a perfect place for the audience to view your products. And if they like it, they can share it. This can be an excellent way to promote your products. But for that, you need to ensure that the products on Facebook are properly visible. Besides, there should be clear directions from where the people viewing the images can like or share it. Moreover, share blog posts, which can make it easier for you to share information about your products. This will be a great way to convey a lot of information about your products to the potential target audience.

#2. Offer Regular Content

A Facebook page holds no good if it is not updated regularly. It is essential to put new content on the page on a regular basis. Moreover, it is also essential to make the content unique. But you can recycle content from other places on your Facebook page. Make sure that the content is of the highest quality, as it will help to attract the attention of the readers immediately. Use an extension of Magento Connect to make it easier for the viewers to like or share the post.

#3. Provide Easy Check Out

Checking out of an ecommerce website is one of the trickiest things. It’s the place where maximum number of people leaves the website, thus increasing the bounce rate. You can use your Magento extensions to ensure that people can check out of the internet store using their Facebook account. Logging out of the Facebook account and signing in another one to check out is a bit too much to ask for from them. That’s why many of them leave the site without purchasing. This is why it is essential to provide an easy checkout. It will influence people to buy more from your ecommerce store, thus increasing your profit.

#4. Engage Customer to Get Value

Engaging you customers always help to return some value. And this is relevant for Magento-based ecommerce websites as well. So, it is important to share some engaging content through Facebook. You can use Magento to share contests and promotions on the Facebook page of your business. It will come in handy to attract the attention of the users. Besides, it will also provide you with the chance of engaging the customers through promotions and ensure that they stay longer with your brand.

#5. Engage Customers without Selling

You need to engage your customers. But that does not mean that you will have to sell something to them always. In fact, you will need to think of something else as a strategy. You need to promote your products, but also make the promotions entertaining and engaging. This will help you get hold of the customers who will otherwise move away without being engaged.

#6. Connect with a Lot of People

Facebook is the perfect platform for you to connect with millions of people at one go. And this can turn out to be one of the best ways to provide a perfect publicity for your ecommerce business. If you have a Magento platform, you can go for a Magento app for Facebook, such as Facebook Connect. This will help you share your products on the social media platform without much hassle. Thus, you will be able to reach out to a wide range of people who will view the image of your product on the platform.

#7. Offer Customer Services

Provide the best customer services through Facebook. Social media platforms like Facebook are the perfect places to connect with customers directly. So, you will be able to understand their requirements there. Use Facebook to provide customer services for Magento-based ecommerce stores. Make changes to the stores to attract more customers.

Having a Magento-based ecommerce store can be helpful if you have an online business and store. And if you use Facebook to spread the word about it, the store can turn profitable for you too.

By Steve

23 / 01 / 2015


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