Over the next couple of weeks we thought we would put all of our thoughts together to create an online social media masterclass inspired by the Jason Squires workshop I attended at the end of October.
We have split the masterclass in to three sections to help build your strategy step-by-step:
So, keep an eye out for the posts as they come out… as promised, we are starting on this post with the strategy and foundations to follow when it comes to starting out or starting fresh.
This is probably the first question you’re asking yourself. If social media is done correctly it can work absolute magic for your company!
Are you trying to generate more interest? More leads? More sales? Set yourself a goal you would like to achieve each month (‘x’ number of sales for instance) and work towards that. Once you are reaching the goals, you know the work you are putting in is successful and worth your time and perhaps more investment.
There’s a few factors you need to consider in this:
From the platform, what do you want the friend/follower/link to do next? You need to know what end point you want so that you can target your profiles and conversations around those topics. Do you want contact details to then make a lead? Do you want to direct them to a certain product? Do you want their feedback and interaction to improve future service?
Once set up, how will you monitor the success of your campaigns and individual posts? Keeping track of your analytics will really help. Twitter has its own Twitter Analytics to monitor your account, Facebook has Page Insights for pages and LinkedIn has an Analytics Tab for company pages. See which posts work and get the most interaction to know how to plan content from there. Post it, check it, tweak it, improve it.
Plenty to be thinking about when building your strategy! Take each of these points and make a plan for each. The more organised you get with your approach to social media, the more successful it will be. Keep an eye out next week for our blog on how to optimise your accounts and content once you get started.
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