The internet is surely the most important place in the world right now. And when it comes to running a retail business, there’s nothing more correct than this. The internet is already the world’s largest marketplace. There’s no way a business can ignore it any more. So, if you own a business, it’s essential for you to create a comprehensive presence online. And the most effective way to do it is to create an online store. If you are already planning it, you can very well take the help of platforms, such as Magento. It is already being dubbed as one of the best and easiest ways to set up your online store.

If you are planning to create an online store, you need to design it prudently. It is essential to follow certain web design principles to ensure that the store is effective enough. Selling is the most important thing when it comes to running a business. But that’s, of course, not an easy thing. The web design for the eCommerce stores should be planned in a perfect manner to ensure that purchasers are attracted towards them. It will help to drive the business and profit as well.

Here’s a quick look at some of the most effective web design trends that are likely to dominate the eCommerce sphere in the days to come:

  • Hidden menus
  • Enhanced typography
  • Responsive web design
  • Device agnostic web design
  • Scrolling over clicking

In addition to these trends, the ecommerce websites are also likely to experience a few minor emergences. These include the use of:

Hamburger Menus will be Important

When you are creating an eCommerce website, it is essential for you to have the pictures of the products on it. You need to display the products as clearly as possible. It will help to make the web page attractive and thus, will play a major role in driving the sales from there. But for that, it is essential to hide the other links of the web page. This is going to be done by the hamburger menu. It will be one of the best ways to hide the menu and keep your eCommerce website attractive for your customers.

Typography to Help in Branding

Typography is set to play a major role in web design in the years to come. This is going to be relevant for eCommerce web design as well. Flexible and large typography is going to be important to make the potential customers attracted towards the products in your online store. It will also have to become relevant in helping the store create its own brand identity.

Responsive will be Here Too

Responsive is all set to become almost imperative in the field of web design. And it is going to hold true for the eCommerce websites as well. There’s some definite reason for this, here are a few statistics that show why responsive is likely to be the in-thing for eCommerce website design:

  • 75% shoppers have experience of using mobile coupons
  • One-third of eCommerce purchases are done over mobile devices
  • 78% searches made from mobile phones resulted in local purchases

These are the statistics that are driving the business owners to turn their eCommerce websites to responsive formats.

Web Design Fast becoming Device Agnostic

In line with the responsive design, you are sure to find that web design is becoming device agnostic. When you are planning to design your website, you won’t need to keep in mind any of the devices that are likely to be used to open the site. So, there’s no need to test it on different devices either, which, in itself, is quite absurd. All you need to do is follow the web design patterns for responsive websites in a proper manner, so that the site appears in a perfect manner in all kinds of devices.

Scrolling to Rule over Clicking

According to the statistics discussed above, mobile phones are fast becoming the most important platforms for shopping from eCommerce stores. As it is observed, it is always easier to scroll on mobile phones than clicking. This is driving the business owners to avoid the process of clicking in the mobile eCommerce sites. In place of that, most of these sites have usability of different types of scrolling, such as parallax scrolling, infinite scrolling, and so on. This is likely to enhance the user experience in the mobile ecommerce websites to a significant extent.

These web design trends are all set to rule the roost in near future when it comes to eCommerce websites.

If you fancy any of these awesome trends on your website, why not give us a shout and we can talk through your options!

By Steve

17 / 03 / 2015


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