The event in London was Big Eye Deers’ first outing to an official Magento event, and it didn’t disappoint. The organisers put on a first-class conference with top talks from industry leaders, sponsors, and lots of great incentives! The opening keynote by Peter Sheldon (VP of strategy at Magento) highlighted the key trends and changes we are seeing in the e-commerce industry.
Key focus areas to look at to meet customer demands and adhere to new expectations:
With a lot of recent announcements from Magento regarding its future with Progressive Web Applications (PWAs), it was good to have a large portion of the developer’s track dedicated to various aspects of PWAs. While there was some discussion of Magento’s PWA studio, the details of the final implementation still remain pretty vague. The talks actually focussed on what we can do now to prepare our applications for a PWA future.
Shane Osbourne from JH started off the developer track with some really helpful tips on optimising the performance of the current Magento 2 frontend, specifically focussing on how the requireJs implementation can be improved. We’re definitely going to follow this up and work on similar optimisations to roll out to our clients’ Magento 2 stores.
There were also some great nuggets of wisdom from Rowan Merewood, a Google developer advocate. His talk focussed on some really nice, and mostly simple, ways we can incorporate PWA functionality into our applications to enhance user engagement.
We were also treated to a demo on Magento Page Builder, which is scheduled for release soon. Magento has done an amazing job in creating something that will work well for merchants and can be easily extendible by developers.
To round off the event a discussion panel was held on how to manage developer teams. It was interesting to hear that some of the things discussed, reflected what we at Big Eye Deers pride ourselves on:
Magento is the leading solution for eCommerce, and we’re specialists. Magento is easy-to-use, completely customisable and endlessly scalable.
We offer custom web development services for any requirement. Manufacturing from scratch, we deliver a project entirely tailored to your needs.
Working with brands nationally from our offices in Cardiff and Cornwall, our tenacious team of designers and developers deliver sophisticated results every time.