Following the launch of their new store in McArthur Glen’s retail outlet, Double Overhead needed a brand-spanking-new Magento eCommerce store to provide customers with another way to buy. The store was to be visually attractive and pull users in from first glance, and keep them engaged through to checkout. The store needed to be fully responsive to future proof the business and give users the freedom to browse however and whenever they like on the device of their choice. Take a look at what we did for them…

 Initially, during the stores build we put a holding page that would act to capture email addresses of those who might be keen to find out more about the store and be the first to know when the store launched.

The holding page was designed to give users a flavour of what to expect from the store prior to launch without giving too much away.

double-overhead-holding-pageThe stores design was kept true to the interests of those who would be using it, namely skaters and surfers, and was kept synonymous with the look and feel of the physical retail outlet in Bridgend. This achieved a seamless cross over between shopping online and browsing instore.

For more on exactly what we did and why, visit our Double Overhead case study here and why not check out the new store? Double Overhead have some uber cool products on offer and a pretty cool site to match!

By Steve

16 / 10 / 2013


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