A Spark of Imagination

A great example of an eCommerce store falling behind the web design curve and Big Eye Deers coming in to save the day! We worked closely with JC Electrics to get their website up to scratch with an updated brand and eCommerce store. Now they have a platform to help them stand apart from their competitors!

JC Electrics

JC came to us with a site that was massively dated with a very clunky user experience. There was a maze of multiple layers to traverse before seeing your first product. The difficult user journey would have turned many customers away as they opt for sites that are simpler to browse for the best products and deals!

Users nowadays have a very short attention span and will lose patience quickly! It won’t take them long before they give up and call it a day when attempting to use a difficult site. We spoke to James at JC and explained all of the design and functionality updates we could offer them to help boost the brand image. We agreed Magento would be the perfect solution and allow JC to have all they wanted in a new eCommerce store!

"Extremely happy with the work that Big Eye Deers have done for us. The website looks great and delivers on all the features and functions that we wanted."
James - JC Electrics

Design and Brand Overhaul



The old JC logo was very old fashioned and needed to be brought up to date to match up with the shiny new store design! We were given a simple brief for the brand; we needed to use the company name and retain a blue colour. From there, we put together a range of options for JC to have a browse through and pick their favourite styles and mix and match ideas from each.

We really stripped the logo back to just a simple font and icon using a bright, electric blue. The primary colour palette contrasted the blue with a charcoal grey to give the site and branding a more modern feel. The secondary colour palette then used bright and bold colours for clear call-to-actions and direct the user easily through the site.

Keeping it simple

The site was stripped back and then injected with a mass of excellent functionality to really improve the user experience. The new font helped inject a brand personality and made the information all that bit more soft and inviting.

The use of icons throughout the site for delivery, security and guarantees helped deliver the messages easily and removed the cluttered presentation of information on the previous site. A great example of this is the newsletter sign up banner which uses friendly icons to introduce the more informal social media channels and regular updates.

We introduced banners for the top level category pages to help introduce some character to each and allow them to be used as landing pages. The use of the secondary palette colours helped draw the attention to the information.

Magento Magic

The original site lacked any directed user journey so we looked to introduce this and make sure it was awesome. The starting point was to improve the ease of access to and browsing of products. We created new product spreadsheets for JC to reassign their products and information into a much more streamlined system.

We added the bells and whistles by including the extensive but simplistic search facets, cross sells and up sells, quick view and favourites. These are all bits of functionality users have now come to expect from their user experience. The functionality allows the user to personalise their journey and go from browsing to purchase as smoothly as possible (with a few added incentives along the way to increase the order value!). Definitely now a 10/10 for user experience!

We added the bells and whistles by including the extensive but simplistic search facets, cross sells and up sells, quick view and favourites. These are all bits of functionality users have now come to expect from their user experience.

The functionality allows the user to personalise their journey and go from browsing to purchase as smoothly as possible (with a few added incentives along the way to increase the order value!). Definitely now a 10/10 for user experience!

Responsive Perfection

The site is now perfectly responsive and optimised to display in only the best way for any device. This ensures a great user experience no matter what screen the website is being viewed on. Users can seamlessly browse the products and still have the full level of desktop functionality on their mobile device.

The use of the sticky navigation and the burger menu allows users to quickly navigate the site. They can easily go from browsing products and service information through to making an order and checking account information.

eCommerce Evolution

Since the site went live, we have continued to work on the site, adding more and more handy functionality into the backend of Magento. Any business naturally changes and evolves with the industry trends and Magento has the flexibility to mould to this.

Likewise, eCommerce and web design trends evolve and websites need to keep on track and up to date. The more relevant your design and UX the better chance you have of maximising your return on investment. Onwards and upwards for JC!

Here's what Ben had to say:
"JC Electrics was a really fun Magento project to work on, using modern design and clean code. With such a large product base it was an interesting challenge to find the best way to add facets for all product options and still keep the site fast. We made sure SEO was one of the main concerns when building the site, making sure all category pages had relevant and optimised content."
Skip to toolbar