We moved closely with Chipex to address both the design and functional elements of their site. Major improvements were made across both mobile and desktop to aid with the user experience to help convert sales. This has already resulted in improved page speeds and better organic SEO results.


  • Design & UX
  • Database cleanse
  • SEO best practices
  • Custom Shopify build
  • Ongoing Support
chipex shopify store

The Background

Chipex was launched in 2009, to provide a fast, very effective and safe solution for the home user to repair paint damage to vehicles to a high standard, without the time and expense of going to a body shop.

The Brief

To help grow business sales and audience share by improving usability was at the forefront of the brief. After a full audit, improvements were made across all aspects of the store. From UX, design and database. We created, updated and extended the Shopify build to become more robust and ultimately more reliable.


  • UX-design
  • Database improvements
  • SEO best practices
  • Bespoke Shopify
shopify website design
mobile-first website design
besopke shopify

The Approach

Understanding Chipex’s complex database and the systems that provide the backbone of the business was crucial during the initial phase. We delved deep into understanding the structure of the development in order to provide measurable results for their customer's experience, Storyboards and mockups were fine-tuned until we provided multiple solutions across a multi-store environment.

ecommerce design
shopify ecommerce

Design and UX

Working closely with the client, to collate analytics that provided us with the data and intelligence to update the UX and design enabled our team to really give the Chipex Shopify site an improved look and feel. The client gave us the freedom to work within their palette and fonts, with the brief to create a memorable, smooth customer experience that directs people through a refined user journey.

shopify ecommerce

The Complete Process

Our customised landing pages, which deliver across organic SEO were sharp and aesthetically pleasing. This Shopify site now ticks all the boxes outlined in the brief and has improved speed, customer experience and ultimately engagement with the brand. Optimised for performance with a mobile-first design and built for handhelds the approach undertaken creates a bespoke, complete process.


Magento is the leading solution for eCommerce, and we’re specialists. Magento is easy-to-use, completely customisable and endlessly scalable.

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We offer custom web development services for any requirement. Manufacturing from scratch, we deliver a project entirely tailored to your needs.

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Working with brands nationally from our offices in Cardiff and Cornwall, our tenacious team of designers and developers deliver sophisticated results every time.

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