Another year, another 12 months to reflect on how insane the e-commerce space has been and we’ve got no intention of slowing down any time soon here at Big Eye Deers.
We asked the team members what their win for 2021 was and if they’ve got any new year’s resolutions going into 2022.
Ben – My win for this year was redeveloping clients checkouts to increase customer retention and sales. My goal for 2022 is to explore more Magento 2 upgrades like Magento 2.5.
Gethin – In 2021 i’ve enjoyed creating UX adjustments to improve the eCommerce customer journey through several of our maintained stores. Next year I look forward to working with new clients to help create engaging user experiences with high conversions alongside exploring new techniques and software.
Zoe – This year I’ve put a lot of effort into creating weekly/monthly reports for clients so they can see exactly what’s going on with their tasks at BigEyeDeers. For me to be able to give that level of transparency to clients is something I believe to be super important. For 2022 i’ll personally be throwing myself head first into CrossFit after trying it in 2021 and loving it!
Pete – Updating and migrating a project to a container-based hosting solution with continuous integration and deployment. For the new year my plan is to learn a new skill or technique outside of my comfort zone.
Steve – So, the win for 2021 was seeing the incredible continued growth of our ecommerce partners who have gone from strength to strength through the pandemic. 2022 for me will be working with continued ROI and R&D for our existing partners by using our preferred platforms and third-party providers. We also have some really exciting new projects for new clients lined up that will challenge us with customisation and new technologies.
We’d like to say a huge thanks to all our partners and clients for such a strong 2021 and pushing through when faced with unexpected challenges.
As always I’m sure 2022 will bring new developments, upgrades and additions to everyone’s ecommerce sites. We’re here and we’re ready!

Formerly known as Magento, Adobe Commerce is built for complex catalogues, integrations, and long term growth. We design and develop stable, scalable stores that support demanding eCommerce requirements, including multi-store setups, complex pricing, and Hyva based performance improvements.
We design and build custom eCommerce platforms for businesses with complex workflows, integrations, or non standard requirements. Built from scratch around your business needs using Laravel and modern architectures.
Working with brands across the UK from our offices in Cardiff and Exeter, you deal directly with a senior team of designers and developers specialising in Shopify, Magento, WordPress and bespoke eCommerce platforms.
We focus on commercial outcomes. Better conversion rates, strong SEO foundations and eCommerce platforms that continue to improve long after launch.