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Citywing

Formerly Manx2, Citywing is an independent airline that handles the majority of its bookings online.

Brief

We created the first website for Manx2, an award-winning business back in 2006. At the time we gave the site and the brand a much needed refresh, and began providing online services, monthly e-Marketing mailers and subsequent online analysis. Following a management buy-out at Manx2 toward the end of 2012, the client felt that a re-brand would best highlight the changeover to the public and their customer base. A new company name; Citywing, was to replace the existing Manx2.com branding and the existing website would adapt accordingly to frame the new brand whilst maintaining its high quality user experience.  

Design

Our original Manx2.com website was built to engage the clients customers, we intergrated social media to show and link to feeds from facebook, twitter, flickr and the Manx2 blog to give up-to-the-minute information on flight times, routes, travel news and holiday snapshots, this was something that we have maintained in part on the Citywing website. The new site was rebuilt around the Airkiosk booking system that Manx2 ran on, although now Citywing customers can benefit from quicker booking and checkout processes.

User experience is always at the forefront of the design process; We updated the homepage with the new Citywing branding and established a cleaner, sleeker feel to it than was previously experienced. Visitors to the site are greeted with a jQuery slideshow prominently featuring stunning images of the destinations on offer, it also provides an opportunity to showcase promotional banners,  price led offers and key messages to attract visitors attention. As with Manx2, we will be undertaking monthly newsletter campaigns for the client that will notify their customer base of sale offers, new routes and Citywing news. 

Solution

Well known and reputable Manx2.com; A user friendly airline website proud of its roots, destinations, and customer service needed a seamless transition into its new brand whilst maintaining its ethos. The changeover needed to be well publicised and information needed to be made available about the buy-out at every stage of the rebrand process. We used targeted email campaigns and the client issued press releases to inform their customer base and general public of the situation. An indepth article on the management teams decision to rebrand was available on the Manx2 website in the run up to the changeover, and is now available in the news section of the Citywing site. We’re over the moon with the result – The Citywing site is even more user friendly than it was previously, it's features, much like those of Manx2, have been streamlined so that processes take fewer clicks and its page load speeds are second to none. The site still uses the Airkiosk system - an integrated solution for distribution, reservations, inventory management, check-in and revenue management.

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www.citywing.com