Mystery Ranch
Services
- Design & UX
- SEO best practices
- Custom Shopify build
- Ongoing Support
Overview
Mystery Ranch is renowned for building some of the world’s most durable and functional packs, trusted by military personnel and outdoor enthusiasts alike. Their products are designed to handle the most rugged environments and demanding missions. After two decades of success, Mystery Ranch UK sought to create a more streamlined and engaging eCommerce experience for its customers.
Big Eye Deers was tasked with designing and developing a bespoke Shopify store for their UK market. In a major development, Mystery Ranch was acquired by Yeti, a brand synonymous with high-quality outdoor products, further strengthening the product line and brand.
The Challenge
As a brand with a strong following and a heritage of quality, Mystery Ranch needed a website that would reflect its reputation for resilience, capacity, and attention to detail. The challenge was to create a Shopify store that not only met their eCommerce needs but also maintained the brand's identity, showcasing their unique history and product excellence in an intuitive and visually engaging way.
Requirements
- UX-design
- SEO best practices
- Bespoke Shopify
Our Approach
Big Eye Deers began by diving deep into the brand’s identity, understanding the distinct needs of Mystery Ranch’s core customers, from military personnel to outdoor adventurers. We worked to maintain brand integrity in line with the US and international stores while adding an improved user experience (UX) for the UK market. Our design and development process focused on:
- Custom Shopify Design
: A fully bespoke Shopify store tailored to the UK market, incorporating Mystery Ranch’s rugged aesthetic and product range.- Intuitive User Experience: Simplified navigation that catered to both seasoned shoppers and new customers, with easy access to product categories and detailed pack specifications.
- Brand Integrity: Ensuring that every aspect of the site reflected Mystery Ranch’s heritage, from high-quality product images to compelling brand storytelling.
Results
The newly launched Mystery Ranch UK Shopify store offers a robust, responsive experience that reflects the brand’s dedication to quality and durability. With a seamless user journey from product discovery to checkout, the store successfully caters to a broad spectrum of customers, enhancing online sales and brand engagement in the UK market.
The Future
As Mystery Ranch continues to evolve under the Yeti umbrella, the Shopify platform offers scalability and flexibility, allowing the brand to grow while staying true to its core values of durability and mission-driven design.
Adobe Commerce (Magento)
Formerly known as Magento, Adobe Commerce is built for complex catalogues, integrations, and long term growth. We design and develop stable, scalable stores that support demanding eCommerce requirements, including multi-store setups, complex pricing, and Hyva based performance improvements.
Bespoke Build
We design and build custom eCommerce platforms for businesses with complex workflows, integrations, or non standard requirements. Built from scratch around your business needs using Laravel and modern architectures.
Working with brands across the UK from our offices in Cardiff and Exeter, you deal directly with a senior team of designers and developers specialising in Shopify, Magento, WordPress and bespoke eCommerce platforms.
We focus on commercial outcomes. Better conversion rates, strong SEO foundations and eCommerce platforms that continue to improve long after launch.