Formula Bathrooms
Services
- Design & UX
- Mace System Development
- Ongoing support
The Background
As one of the leading distributors to the bathroom retail and merchant trade in the UK, Formula Bathrooms has been providing a comprehensive range of products since its establishment in 1932. Their offerings include products from some of the top bathroom manufacturers in the UK as well as their own extensive range of branded products.
The Brief
Formula Bathrooms aimed to establish a fresh eCommerce experience in the B2B market, requiring the company to compete effectively in a crowded space from the outset, while also ensuring ample room for business growth and expansion.
Requirements
- Mobile-first UX
- Complete redesign
- Improved customer ordering experience
The Approach
We collaborated with Formula Bathrooms to develop a modern, welcoming website, with the objective of enhancing the average customer visit duration and increasing the probability of generating sales, referrals, and repeat visits. Our focus was on creating a luxurious feel, making customers perceive the showcased products as premium and highlighting their high-quality service to instill confidence and trust in the brand.
"I wanted to create a modern and sleek design with tasteful blue accents throughout the site. The homepage to have clear calls-to-action that lead visitors to different sections of the site with ease. Each category page displays high-quality images of products, with filter options to assist users in narrowing down their search. We made sure to include multiple resources on the site, such as product specifications and installation guides, to help customers make informed purchasing decisions. Overall, the website's design is visually appealing and showcases Formula Bathrooms' extensive range of products in a user-friendly way and I'm very please with the outcome of this project."
Gethin Designer
Adobe Commerce (Magento)
Formerly known as Magento, Adobe Commerce is built for complex catalogues, integrations, and long term growth. We design and develop stable, scalable stores that support demanding eCommerce requirements, including multi-store setups, complex pricing, and Hyva based performance improvements.
Bespoke Build
We design and build custom eCommerce platforms for businesses with complex workflows, integrations, or non standard requirements. Built from scratch around your business needs using Laravel and modern architectures.
Working with brands across the UK from our offices in Cardiff and Exeter, you deal directly with a senior team of designers and developers specialising in Shopify, Magento, WordPress and bespoke eCommerce platforms.
We focus on commercial outcomes. Better conversion rates, strong SEO foundations and eCommerce platforms that continue to improve long after launch.