Having recently announced impending tour dates, Clint Mansell, felt that a targeted email campaign would be an effective method to contact his existing fan base. Tailored online marketing campaigns that are relative to a captive audience work well to meet the campaigns objectives; namely raise awareness and drive people to action.
All our design work is undertaken in house and we use a comprehensive system called Mailchimp to disseminate email campaigns. Mailchimp, is our preferred email marketing system as it provides comprehensive reporting on the success of all campaigns run through them. The system allows you to see how many people have opened the email and how many of those were moved to action and actually clicked through to the desired landing page.
Following the first email campaign, Mansell’s shows recieved mass interest and subsequently sold out. To satisfy his fans demand, another date was added to the tour and we provided another emailer, almost identical to the first but with new copy to raise awareness of this. Emailers are a fast and effective way to reach contacts, clients or subsribers with relevent, timely information to generate interest.
We design the aesthetics and branding of marketing collateral and write tailored copy specifically for emailers and print media. If you are considering using a targeted email campaign, it is important that they are optimised to be viewed across all mobile platforms. We create mobile friendly designs to ensure that your audience can view your emails and are moved to act upon them.
If you, like our client Clint Mansell, feel a little extra support could do wonders for your brands visibility, we offer a number of different services that can do exactly that. Whether it be driving traffic to your website, attracting footfall to events or even encouraging potential customers to buy, we can tailor our services to suit your needs.
If you’d like to chat about how we could support your business growth with our exceptional in-house marketing servives, don’t hesitate to pick up the phone, drop us an email or even tweet us. We would be happy to arrange a time for you to pop by to either our Bude, Cornwall or Cardiff Bay offices to chat about your project.