Formula Bathrooms

Collaborating closely with Formula Bathrooms, we designed and developed a custom B2B store that not only reflected their brand identity but also provided their customers with an exceptional user experience.


  • Design & UX
  • Mace System Development
  • Ongoing support

The Background

As one of the leading distributors to the bathroom retail and merchant trade in the UK, Formula Bathrooms has been providing a comprehensive range of products since its establishment in 1932. Their offerings include products from some of the top bathroom manufacturers in the UK as well as their own extensive range of branded products.

The Brief

Formula Bathrooms aimed to establish a fresh eCommerce experience in the B2B market, requiring the company to compete effectively in a crowded space from the outset, while also ensuring ample room for business growth and expansion.


  • Mobile-first UX
  • Complete redesign
  • Improved customer ordering experience
online shop build for company in wales

The Approach

We collaborated with Formula Bathrooms to develop a modern, welcoming website, with the objective of enhancing the average customer visit duration and increasing the probability of generating sales, referrals, and repeat visits. Our focus was on creating a luxurious feel, making customers perceive the showcased products as premium and highlighting their high-quality service to instill confidence and trust in the brand.

webdesign company south wales

"I wanted to create a modern and sleek design with tasteful blue accents throughout the site. The homepage to have clear calls-to-action that lead visitors to different sections of the site with ease. Each category page displays high-quality images of products, with filter options to assist users in narrowing down their search. We made sure to include multiple resources on the site, such as product specifications and installation guides, to help customers make informed purchasing decisions. Overall, the website's design is visually appealing and showcases Formula Bathrooms' extensive range of products in a user-friendly way and I'm very please with the outcome of this project."

Gethin Designer


Magento is the leading solution for eCommerce, and we’re specialists. Magento is easy-to-use, completely customisable and endlessly scalable.

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We offer custom web development services for any requirement. Manufacturing from scratch, we deliver a project entirely tailored to your needs.

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Working with brands nationally from our offices in Cardiff and Cornwall, our tenacious team of designers and developers deliver sophisticated results every time.

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