As Bearmach was a nationally recognized business, they wanted to keep everything on-brand but give everything a slight update to keep everything looking more modern.
Bearmach was switching from an information-based website to a online retail store, so we couldn’t just build upon what they already had. A B2B website is different to a B2C website so we had to start from scratch.
We first looked at the logo. Originally the Bearmach logo had a “Quality Assured” badge next to the text. These badges work in some cases as it helps give customers assurance, however next to the text, it looked clunky and messy. By removing the badge, we cleaned up the logo which now puts the focus solely on the logo and makes it stand out more on the website.
Next was designing the homepage. The old website was very dated, so we scrapped everything and started fresh. We widened the grid of the homepage, giving us more space to play with and introduced more CTAs and products. Using a grid format helped clean up the page, making it less noisy and easier to navigate.
We stuck to a similar colour palette of green and instead of a dark grey, we used a lighter grey. The lighter colour helped make the website seem more open.