Crossfit Hayle
Services
- Strategy
- Branding Design and UX
- Wordpress Development
- Ongoing Support
- Custom Plugins
The Background
CrossFit Hayle are a strength and conditioning facility, offering elite-level training to people of all abilities. All training is done in a group environment where encouragement is key, allowing members to push themselves harder and achieve their goals. CrossFit Hayle isn’t just a gym, it’s a community.
The Brief
A brand new business needing a slick and functional website, alongside full branding to take them into the competitive world of fitness and compete with the best.
Requirements
- Brand Guidelines
- Simple CMS
- TeamUp Integration
"Since the business went live and the branding has become public we've had incredible feedback and people already recognise our logo as ours when the see our clothing around! We can't recommend Steve and his team at Big Eye Deers enough...we wouldn't go anywhere else and they even made the effort to one for a workout on our opening day!! Massive thank you to the whole team, you've made our ideas and business come to life and given us an online presence that is going from strength to strength....Thanks guys!"
Ted Mulhearn CrossFit Hayle
The Approach
In a highly competitive industry, start-up company CrossFit Hayle needed to hit the market with high intensity. Simple functionality and easy content editing were key requirements, making WordPress the perfect platform to build on. We utilised LESS, a CSS preprocessor, in the frontend build to improve the code structure and reduce development time. We also integrated the TeamUp application to enable users to join the box and view the Crossfit timetable online.
Built for Speed
We start optimising our Wordpress builds from the first day of development. By stripping out unnecessary scripts and styles and employing a host of other customisations we ensure a lightning fast end product.
Branding
A main focus area for CrossFit Hayle was branding. We were given full reign in creating their logo, brand guidelines and brand elements. The final colour combination of red and black symbolises energy and power within CrossFit Hayles brand identity. The aim was to create a memorable and engaging user-experience that would stand out in the fitness community.
Adobe Commerce (Magento)
Formerly known as Magento, Adobe Commerce is built for complex catalogues, integrations, and long term growth. We design and develop stable, scalable stores that support demanding eCommerce requirements, including multi-store setups, complex pricing, and Hyva based performance improvements.
Bespoke Build
We design and build custom eCommerce platforms for businesses with complex workflows, integrations, or non standard requirements. Built from scratch around your business needs using Laravel and modern architectures.
Working with brands across the UK from our offices in Cardiff and Exeter, you deal directly with a senior team of designers and developers specialising in Shopify, Magento, WordPress and bespoke eCommerce platforms.
We focus on commercial outcomes. Better conversion rates, strong SEO foundations and eCommerce platforms that continue to improve long after launch.