The original WordPress site was pretty tired. The homepage had a dated design and little content would catch the attention of the visitor. The page was mostly text which made it feel cluttered and difficult to direct the user through the site. The user experience needed a revamp and the homepage needed to become a landing page that captured the interest of visitors using clear direction.
The new Westbase logo was a great addition to the site. The removal of the strapline stopped the cluttered feel and allowed for more focus on the icon and company name. The introduction of the blue helped continuity with the branding and theme across the site. Overall, the simpler the better!
Impact with Imagery
We love the use of strong imagery on our sites. It catches the eye and shows real quality which people will consider to be a reflection of the service you offer.
We went through a few design iterations before deciding on the final version. All shared a similar theme; large, eye-catching imagery dominated the page. We introduced the slider to allow real impact from the images and then added a grid below this for the news and information pages. This strayed away from the original design dominated by text and instead injected a clear user journey for visitors landing on the homepage.
The header then used one of the main, colourful slider images for the inner pages to maintain the high quality consistency. The footer had a small revamp to be more in line with the company branding with the use of the blue making the information more prominent and distinguishable from the text above.