With the logo as the basis, we knew that the primary colour was always going to be blue throughout the site. We freshened up the logo to lift and modernise it. So, from the original logo to their current one, we decided to remove the images of pipes and add in the gradual change of blue. The strapline ‘Utility Services Ltd’ was also changed in to a softer font stripping away the uppercase lettering, with the lighter blue allowing more focus on the ‘RCD’.
We used high quality, industry-relevant images for the homepage banner, extending the use of gradual colour change. The colours were kept industry relevant with each matching the service described i.e. blue for water, yellow for gas and green for renewables. The dotted overlay helped add an industry-relevant texture to the page with the imagery introducing the industry relevant theme and feel to the page – all making it obvious to the visitor what is on offer and who RCD are. The high quality images and rich colours helped convey the message to the visitor that this quality translates in to a quality service.
To add more layers to the homepage, the use of animated icons added movement to the page and draws the eye to the bottom of the homepage to encourage scrolling and reading further. Little bespoke touches like this help the site stand out from the competitors and keep a consistent theme across the pages.
Electrical HV Network Installations 11kV – 132kV.
Water mains, self lay, hydrant and services installations.
Gas mains and service infrastructure installations up to 7 bar.
Feasibility and adoption of telecomms infrastructure.
Design and build a wide range of renewable energy solutions.
Using the vibrant colours from the banner images, the navigation had additional colour added to then be consistent throughout that tab, header images and pages within that section. This helped maintain the vibrant colour palette throughout and help direct the visitor through the sections of the site.