After the design and performance updates, we focussed in on functionality to further improve the UX for users and for Optics themselves!
The first thing we did was install a new search module. Many customers of Optics were complaining that the search and filter options on the website were not returning the relevant products, so we installed a search module we had successfully used on other websites to allow for a better and seamless user experience for Optic’s customers.
Within the checkout process area we also added PayPal payment option. PayPal is a great payment option for ecommerce websites as it provides users a secure, and quick and easy way to pay for goods. By adding this function to the website, it gives customers more options to pay and an option that they know and trust, which can lead to conversion.
To help the Optic Shop team, we installed the M2E Pro extension on the Magento store to allow the eBay and Amazon stores to integrate into the Magento store rather than the team coordinating it all separately. The orders and inventory for all three stores could now be managed in one place in the Magento backend, thus saving Optics a lot of time!