Bringing fashion and function together, Boudavida are a sports and active wear company, creating clothing that encourages women to get active and feel good about their bodies. Inspired by Celtic Queen Boudicca, Boudavida stands for strong, fearless, physically active woman, a message that needed to be translated through to their branding and website.
In a competitive market, Boudavida wanted to be able to sit and compete with their high end competitors by creating a user friendly Magento eCommerce store with a strong brand identity.
A Magento eCommerce store build to provide users with a slick and professional experience driving them to make a purchase in a natural and fluid way. In order to compete with leading brands in the market, we ensured to include all the eCommerce features that users now come to expect.
Not only are Boudavida a company that produces high-quality activewear, they are keen activists for women's sport, donating 5% of every order to support projects in women's sport in a bid to make a difference for women and girls across the UK. So our main goal was to maintain that ethos throughout the whole look and feel of the site.
As a startup, Boudavida were keen to quickly build a community of customers around their brand. We implemented clear prompts to newsletter signup throughout the site, coupled with promotional incentives to encourage engagement. Follow up emails for abandoned carts also play a key role in retaining as many customers as possible.
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