Boudavida is a new women’s sport and activewear company with a difference. As well as combining fashion with functionality, the brand wanted to make clothes that made women feel good about their bodies and inspired them to get active, while at the same time raising money for women’s sport in the process - doing good, while looking good!
The inspiration for the name “Boudavida” came from Queen Boudica, a queen who lead the British Celtic Iceni tribe tribe and was a strong, fearless, physically active woman. This was an image they wanted to maintain throughout their branding and website.
Before coming to Big Eye Deers for their web design and development, Boudavida had already commissioned Blue Marlin who helped with their branding. They supplied us with the logo and colour palette and we worked closely to put together a digital strategy.
Boudavida wanted an eCommerce site that was user-friendly but had all the functionality that comes from an eCommerce store. Their main competitors were high quality active wear companies like Lululemon and Sweaty Betty, and they wanted to make sure their store could compete with them from initial launch.
As they wanted their website to provide users with a slick and professional experience, Magento was the perfect platform to use for Boudavida. Magento has the infrastructure and tools necessary to drive customers through to purchase level in a natural and fluid way, and for a start-up company like Boudavida, this was exactly what they needed.
As Boudavida wanted to help and inspire women, a blog was part of their initial brief, so In addition to a Magento eCommerce website, we integrated WordPress for this.