Stepping into the world of eCommerce we worked with women's activewear brand Boudavida on developing their Magento site, to improve its functionality and UX.


  • Strategy
  • Design & UX
  • Magento Development
  • Custom Module Development
  • Ongoing Support
Boudavida Purple tshirt

The Background

Bringing fashion and function together, Boudavida are a sports and active wear company, creating clothing that encourages women to get active and feel good about their bodies. Inspired by Celtic Queen Boudicca, Boudavida stands for strong, fearless, physically active woman, a message that needed to be translated through to their branding and website.

The Brief

In a competitive market, Boudavida wanted to be able to sit and compete with their high end competitors by creating a user friendly Magento eCommerce store with a strong brand identity.


  • Product Quick View
  • Category Landing Pages
  • Abandoned Cart Emails
  • Incentivised Signups
  • Wordpress Integration
Boudavida on iPhone

The Approach

A Magento eCommerce store build to provide users with a slick and professional experience driving them to make a purchase in a natural and fluid way. In order to compete with leading brands in the market, we ensured to include all the eCommerce features that users now come to expect.

"When you start a business you make some good decisions and some bad ones. Choosing Big Eye Deers to build our website was one of the good ones! They are totally in tune with what we are trying to achieve. They feel more like an in-house department than an external agency. The website they have built for us is so easy to use and yet has enormous capability. We’re very happy clients!"

Anabel Sexton CEO & Founder at Boudavida

Boudavida Product on a Cliff
Boudavida Products Laid out

Design and UX

Not only are Boudavida a company that produces high-quality activewear, they are keen activists for women's sport, donating 5% of every order to support projects in women's sport in a bid to make a difference for women and girls across the UK. So our main goal was to maintain that ethos throughout the whole look and feel of the site.

Daily Users
Mobile Users
New Users a Month
Boudavida Sign Up
Boudavida Sign Up Boudavida Categories

Customer Retention

As a startup, Boudavida were keen to quickly build a community of customers around their brand. We implemented clear prompts to newsletter signup throughout the site, coupled with promotional incentives to encourage engagement. Follow up emails for abandoned carts also play a key role in retaining as many customers as possible.


Magento is the leading solution for eCommerce, and we’re specialists. Magento is easy-to-use, completely customisable and endlessly scalable.

Header Image


We offer custom web development services for any requirement. Manufacturing from scratch, we deliver a project entirely tailored to your needs.

Header Image

Working with brands nationally from our offices in Cardiff and Cornwall, our tenacious team of designers and developers deliver sophisticated results every time.

It looks like you're offline - You can visit any of the pages you previously have