The client wanted something that spanned the entire creative spectrum, from a brand re-fresh to designing, developing and providing copy for a new website. They wanted an agency that would work well with their senior teams to ensure every requirement was met and we happily stepped up to the challenge.
The previous site was packed with too many words and too few images to support and showcase the incredible work Red Square produces. We wanted to update the site so that it was design-led, with full-screen background images and included concise, compelling copywriting to complement them. We wanted to keep certain elements of the current brand, such as the square of circles next to the name, but wanted to find a more inventive way to use them. We did this by cutting them out so they acted as a way to view the textures behind them and give a feeling of how their brand interacts with the materials they use. We extensively used jQuery to make the site interactive and present the content in a multimedia rich fashion. The whole site is supported by our custom CMS which was tailored specifically to Red Square's needs so they are able to update their work whenever they completed a project.
The idea of the website was to better showcase their work so users and potential customers can see all the fine details that make Red Square experts at what they do. We had a fantastic response from the client and visitors to the site appreciate the simplicity of the navigation and ease of being able to see the work straight away.