Along with strong branding, Exoteric needed a website that showcased their services, values and successfully targeted supplier and consumer audiences to provide a space where they could submit orders, track projects, and respond to requests.
We wanted to design a bespoke 6 page site that presented Exoteric and their services in a user friendly, dynamic way. The header and navigation area would be fixed, but a sense of movement would be created with page content scrolling, utilising jQuery functionality.
The result is a web page that no longer looks like a holding page, but a brand on its own. The new logo and colour scheme translates well in print and brochure design, enabling Exoteric to create a whole range of attractive branded literature and stationary. The movement in the animated slides reflects a fluid service, the swoosh element on the homepage shows how all Exoteric’s services work together in unity.