Exoteric
Exoteric, part of the Inexus group, came to Big Eye Deers wanting to strengthen their brand and move away from their parent companys image to create an identity for themselves.
Brief
Along with strong branding, Exoteric needed a website that showcased their services, values and successfully targeted supplier and consumer audiences to provide a space where they could submit orders, track projects, and respond to requests.
Design
We wanted to design a bespoke 6 page site that presented Exoteric and their services in a user friendly, dynamic way. The header and navigation area would be fixed, but a sense of movement would be created with page content scrolling, utilising jQuery functionality.
Solution
The result is a web page that no longer looks like a holding page, but a brand on its own. The new logo and colour scheme translates well in print and brochure design, enabling Exoteric to create a whole range of attractive branded literature and stationary. The movement in the animated slides reflects a fluid service, the swoosh element on the homepage shows how all Exoteric’s services work together in unity.