Cyfle required a website with functionality to enable them to publish up-to-the-minute multi-medium news quickly and with ease. It was fundamental to address the need for a clean User Experience and versatile CMS. Cyfle needed a website that reflected everything they had to offer as well as a platform that had longevity and room for growth within the company.
After an in-depth content analysis and diagnosing the clients’ issues we designed a site that would provide feeds on Cyfle’s courses, news, and social media. We used our bespoke CMS platform to provide the main site content alongside a Wordpress install for blog content. Both the CMS and wordpress were extended to implement full multilingual capabilities as well as a Solr search engine. We also created a branded newsletter template and used Mailchimp which allowed us to send out Cyfle’s news and course information to their database and analyse the effectiveness of the campaign afterwards.
A bespoke CMS, fully SEO optimised site with multilingual capabilities that successfully incorporates social media and a powerful search engine. The site is skinned in wordpress with full integration which allows Cyfle to update the content easily and frequently. This includes changing and adding pictures and text and populating the news feed. Within 1 month of going live, the site received over 3,000 visits (67% of which were new) 7,705 page views, and 2.9 page views per visitor. The e-marketing campaigns have been a success and Cyfle have also benefitted from the easy to manage CMS system so a win all round!
When we found that our website was no longer working for us, we were looking for a company who were on our wavelength and understood our need for a fully social media integrated site that is as future proof as you can get in the digital world. Big Eye Deers demonstrated this immediately in their response to the brief, and working with the team has been a great experience.
Rhian lolo Brewster