The client came to Big Eye Deers needing a brand identity to represent their new Cardiff dance venue, Aura. The club, boasting the hottest house tunes in Cardiff, wanted us to position them as the only place to 'go hard on the deep house' in Cardiff. The client wanted us to stay away from dark colours and inject some life into the branding.
Having taken the brief on board, we designed a light logo that encapsulated the word Aura and was synonymous with the feeling of mystique and energy. We opted for a colour palette of oranges and yellows giving the image a vibrant energy to fuse with the clients needs.
The logo was populated on signage and flyers that were then distributed in and around Cardiff, much to the clients delight. The flyers were kept simple and to the point, illustrating Aura as Cardiff's newest underground house venue that is open until 6am. The Client is thrilled and so are we.