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"Essential day to day apparel with a mischievous spirit"- Clothing brand APN (A Public Nuisance) required an eCommerce site that showcased their debut retail line.


In addition to a stunning photography campaign and a SWL (Stuff We Like) forum for user generated content, the client wanted a cart area where customers could add and review products, as well as a streamlined Paypal integrated checkout process.


An online store using FoxyCart would be an ideal and cost effective solution for the client offering a great range of benefits including the option to review purchases, update and remove items from a cart area and a checkout option including credit card and Paypal. We went to work on the APN store and made sure the photography used remained on brand and was instantly recognisable as APN. Other benefits include the ability to use existing templates, a format that is easy to implement, automatic shipping rates and calculated and XML data feeds.


The overall site design is simple yet striking, featuring the APN corporate colours of red, white and black. The flash banner on the homepage features the campaign photography in an image carousel with a rich cherry overlay inviting you to enter the site. Once inside you are greeted with an image based homepage that is easily updated and the navigation and products are easy to browse. The client (and ourselves) are thrilled with the work and the products look great! 


Big Eye Deers were great at setting up my online store, the bespoke CMS system makes it easy to upload my products and I love the social media/blog element - the APN community has really grown and it makes it easy to share my products and sell online as well as create great user-generated content! The foxycart checkout with paypal integration is also a bonus, thanks B.E.D!

Rupert Leigh
Owner/Creative Director at APN (A Public Nuisance)