Big Eye Deers

Music and fashion collide

Lele Jackson, Kelly Jackson, and Sarah Louise Akwisombe are the Sick Kids – the Croydon-based trio are currently a fixture on the London music scene, but their talents extend beyond performing as an all-female rap group.

The Sick Kids have now ventured into the commercial fashion realm with their debut collection, featuring ‘The Horror Kids’, ‘Ghost Kids’ and the now infamous ‘Stabby Kids’ T-shirt line.


After assessing their requirements, we recommended a Magento-based solution – a market-leading, open-source shopping cart system that delivers Amazon-like functionality at an unbeatable price. We delivered an easy-to-use store with a professional look and feel which remained a design constant throughout the site.

Instantly recognisable branding combined with best practice e-commerce item display, checkout process and searchable catalogue is a proven and effective strategy that will ensure an engaging and interactive user experience.


Mixing hip-hop street wear with pop and punk, new and old, the Sick Kids store line up ranges from hoodies and sweatpants to pin badges and ‘Sick Bags’. Not only did they have a massive input on the store design and layout, each of the clothing items were modelled and photographed by the Sick Kids themselves.

The end result was an online store that accurately reflected the creativity at the heart of the trio – it’s a music and fashion mash-up that the girls and their management are delighted with!

“We’re absolutely over the moon with the work Big Eye Deers carried out. Impressive doesn’t even begin to cover it – the site perfectly narrates what The Sick Kids are all about – music, fashion, with a little bit of mischief! It raises their game immensely and further establishes them as one of the new creative forces in the industry,” said Tony Arthy, Director, Worn-Out.

Visit the new store here.